GET TO KNOW ME BETTER
The Tech Architect Behind Scalable Brands
I’m Draylinn—COO-level strategist, systems architect, and the powerhouse behind the operations of 6- and 7-figure brands.
For over 15 years, I’ve served as the silent engine behind fast-growing businesses—stepping into roles as Web Designer, OBM, CRM Specialist, Funnel Strategist, and Backend COO.
I don’t just make things “work.” I make them convert, scale, and run without you.
From automating multi-step client journeys to building high-converting websites and fixing broken delivery systems—I’ve done it all. My clients don’t hire me for surface-level fixes. They bring me in when it’s time to get serious about growth.
The Woman Behind the Systems
I’m a mom of five, a former tech VA turned elite strategist, and the one you call when your backend is the bottleneck.
I’ve been in the trenches:
▪ Wearing every hat in early-stage business
▪ Fixing everyone else’s chaos while putting my dreams on hold
▪ Scaling offers without the systems to support them
Sound familiar? I get it. And I’ve built the blueprint to fix it.
You Hire Me When:
▪ Your CRM is a mess and costing you clients
▪ You’re buried in manual processes and broken automations
▪ Your website looks “cute” but doesn’t convert
▪ You’re stuck wearing the tech hat and can’t lead like a CEO
You bring the vision.
I build the machine that powers it.
By the Numbers
▪ 15+ years building backends for service pros, agencies, and personal brands
▪ $2.5M+ in funnels and sales systems optimized
▪ 1000+ hours saved for teams through automation
▪ Reduced churn by up to 50% for service-based brands
▪ Multi-6-figure launches streamlined and executed flawlessly
15+
Years of Experience
1000+
Hours Spent Helping Women Get Unstuck
2,512
Cups of Coffee Drank
UNFORGETTABLE MOMENTS
How I got here
2015
The Hustle and Juggle Begins
Started building multiple businesses while raising Three kids. I was trying to be everything to everyone—VA, Web designer, Paint studio owner —all while homeschooling.
Let’s just say I was spinning a lot of plates (and dropping a few).
2019
Chasing Shiny Objects and Burning Out
Tried every new strategy and service, hoping one would be
the thing that took off. Spent thousands on courses that promised success but delivered fluff. Learned the hard way that cookie-cutter solutions weren’t going to cut it for me.
2020
Faith and Fear Collide
I started praying more over my business while rasing five children during Covid, feeling pulled towards a
different path but still stuck in the cycle of done-for-you services.
I was afraid to pivot, so I stayed in my comfort zone—building other people’s businesses while putting my own dreams on the back burner.
2021
Tired of Playing Small
Began testing the waters with mindset coaching and realized how much I loved helping women break through their own
mental blocks. But I wasn’t ready to let go of the tech and implementation work just yet.
I kept straddling both worlds, not fully owning my gift for coaching.
2022
The Year of Real Talk
Started speaking more honestly and sharing my struggles. Realized that my sweet spot was mixing faith, strategy, and tough love.
I began to attract clients who appreciated my no-BS style, but I was still offering done-for-you services, afraid to make the full leap into coaching.
2022
The Year of Real Talk
Started speaking more honestly and sharing my struggles. Realized that my sweet spot was mixing faith, strategy, and tough love.
I began to attract clients who appreciated my no-BS style, but I was still offering done-for-you services, afraid to make the full leap into coaching.
2023
Leaning Into Who I Really Am
Started speaking more honestly and sharing my struggles. Realized that my sweet spot was mixing faith, strategy, and tough love.
I began to attract clients who appreciated my no-BS style, but I was still offering done-for-you services, afraid to make the full leap into coaching.
2024
The Full Pivot
I launched my VIP Strategy Days and Ignite & Align Coaching, dedicated to guiding entrepreneurs through transformative mindset shifts, streamlined business strategies, and purposeful alignment. No BS, no cookie-cutter solutions—just powerful, personalized coaching that equips leaders to scale their businesses and reclaim their time with clarity and confidence. This is where I’ve planted my flag in 2024: empowering visionaries to step boldly into their next level with strategy, systems, and purpose-driven success.
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